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What is A Pre-Emptive Strategy?

Preemptive Marketing is doing some kind of marketing activity in anticipation or defense of a potential opportunity or danger. The purpose of Preemptive Marketing is simple: To prevent someone else from obtaining your name or brand and/or preserving the future option of using your name or brand in specific ways and places.

Please keep in mind that if you want to use this technique, it is important that you perform extensive research on competitors and their marketing approaches and intentions before making any pre-emptive statements that may not be entirely genuine or viewed as misleading advertising. Finding the proper message is important to success, but so is effectively communicating that message.

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