You've invested in Google ads, purchased leads by the thousands, and even sent out a sales letter to a massive opt-in list. Yet, despite the influx of website traffic, the expected sales haven't materialized. What went wrong?
If you're scratching your head in bewilderment, you're not alone. The culprits often lie in the type of leads you've been relying on – Adsense, opt-in, and purchased leads.
In this article, we'll explore why these leads might not be delivering the results you desire and present a solution that could revolutionize your approach to lead generation.
What Went Wrong?
The prevailing issue with Adsense, opt-in, and purchased leads is their inherent weakness compared to leads nurtured through a personalized approach. Sure, your site might be getting plenty of hits, but the missing link is the personal connection with your audience.
The key lies in building leads yourself, fostering a relationship that sets the stage for successful conversions.
Types of Leads:
Example: Placing ads on Google might bring in thousands of clicks, but these leads often lack the depth of connection necessary for conversions.
Example: Generating leads through opt-in forms may bring traffic, but without a personal touch, these leads often fall short in terms of conversion rates.
Example: Buying leads in bulk from a service may seem like a quick fix, but these leads often lack the pre-existing relationship crucial for successful sales.
The Power of Self-Built Leads
The game-changer is in cultivating leads through your content. By offering valuable information, you engage prospects, allowing them to get to know and trust you. This sets the stage for a mental bond, making them more receptive to your sales pitch when the time comes.
Leads built through your own system, whether it's a weekly newsletter, informative websites, or engaging with prospects directly, have a much higher likelihood of converting into actual sales.
Don't Like Writing or Talking to Prospects? No Problem!
For those hesitant about content creation or direct communication, fear not. Modern lead-building systems have emerged as the cutting edge of online marketing.
These systems can draw in substantial numbers of prospects and leverage advanced Flash web movies to convert them into hot, pre-sold leads. You don't have to be a wordsmith or a phone enthusiast to succeed in this game.
The Easy Way to Profits
Today, the path to profits lies in building your own leads and utilizing advanced Flash selling systems. These systems are not only highly developed but also user-friendly, enabling people like you to earn significant commissions consistently.
Imagine setting up your lead-building system and witnessing sales stack up at R10,000+ per transaction – a tangible result of a well-established relationship with your audience.
- • HubSpot Blog: HubSpot offers a wealth of articles and guides on various aspects of marketing, including lead generation.
- • Neil Patel's Blog: Neil Patel is a renowned digital marketer, and his blog covers a wide range of topics, including lead generation strategies.
- • DigitalMarketer: DigitalMarketer provides in-depth training and resources on digital marketing, including lead generation tactics.
2. Building Relationships and Trust:
• Copyblogger: Copyblogger focuses on content marketing and writing strategies that can help you build relationships with your audience.
• TrustRadius Blog: TrustRadius offers resources on building trust with customers and leveraging reviews for lead generation.
3. Advanced Flash Selling Systems:
• Wistia Learning Center: Wistia provides resources on video marketing, including using advanced video strategies for sales.
4. Lead Building Systems:
• Leadpages Blog: Leadpages focuses on landing page optimization and lead generation techniques.
• ClickFunnels Blog: ClickFunnels provides resources on creating effective sales funnels to generate leads and drive conversions.
Types of Google Ads
We don't deny that Google Ads can be highly successful, however we do advocate for a personal connection with your audience when handling leads.
Google Ads begins with a goal and a campaign. Here is a great resource article published from Zapier, that walks you through the different types of googles ads and how best to choose the right strategy for your business.
You'll choose a campaign type based on your marketing goals, brand strategy, and how much time you can invest.
If your market is as weirdly selective as I am about the links they click on, the good news is that Google has plenty of advertising options to help you reach them. Here's how to pick the right types of Google Ads for your product, market, and budget.
Zapier: Types of Google Ads
Conclusion:
While Adsense might flood your website with traffic, building your own leads and employing advanced Flash selling systems is the ultimate key to online marketing success.
Don't overlook this transformative approach for your business – it's the easy way to turn leads into profits in today's dynamic market.