Resource Library

Welcome to our Resource Library

Welcome to our resource library web page, your one-stop destination for all things digital marketing and inbound marketing.

Our library is dedicated to providing you with the latest tips, guides, and information on various aspects of online marketing. Whether you are a business owner looking to improve your online presence or a digital marketing enthusiast seeking to broaden your knowledge, you will find valuable insights and actionable tips on our platform.

Our resource library is regularly updated with fresh, relevant content that covers a wide range of topics related to online marketing, including SEO, content marketing, social media marketing, email marketing, paid advertising, and much more. Our team of experts is committed to providing you with high-quality, reliable information that can help you achieve your marketing goals.

We understand that digital marketing can be a complex and ever-changing field, which is why our library is designed to be user-friendly and easy to navigate. Whether you are a beginner or an experienced marketer, you can easily find the information you need on our platform.

So, take a moment to explore our resource library and discover the wealth of information that we have to offer. We are confident that you will find our content informative, engaging, and most importantly, useful in achieving your marketing objectives.

“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu

Introduction to Digital Marketing

Introduction to digital marketing 2023

Digital marketing is frequently contrasted with "traditional marketing" methods such as magazine advertisements, billboards, and direct mail. Surprisingly, television is sometimes grouped together with conventional marketing.

Did you know that as of 2022, there are 4.95 billion active internet users (DataReportal, 2022). And on average users spend 6 hours and 56 minutes online each day.
What is lead generation

What is lead generation

Fortunately, the days of picking up the phone and cold-calling your way through the yellow pages are gone. Modern-day lead generation gives you a lot more sales opportunities from high-quality prospects. And if you make the most of them, you’ll see your revenue soar.

In this presentation, you’ll learn:
- Lead generation definition and its Importance,
- How it works in practice and;
- Tips on Optimizing Lead Generation Funnel
Introduction to LinkedIN Marketing

introduction to linkedin marketing

LinkedIn is the largest professional networking platform with over +722 million members, providing opportunities for businesses to reach their target audience through sponsored content, targeted advertising, and influencer marketing. It is the top B2B social media platform for content distribution and a valuable B2B ad platform.

In this Presentation, we will cover the following;
- Linkedin Company Page
- Content Strategy
- Targeting Strategy: Buyer Personas
- Objective: Type Of Campaign
- Budgeting And Bidding On Linkedin
EP Company Profile 2023

#eatpopcorn company profile

#eatPOPcorn was founded in 2014 for the purpose of partnering with small business owners and entrepreneurs to inspire success in their desire to brand, launch and grow their new business or product.

At #eatPOPcorn, we are a full-service Digital Marketing Agency with expertise in all aspects of online marketing. Our mission is to help our clients optimize their online spending and increase their earnings. To do this, we work in a partner-style, business-aligned concept where we handle their digital marketing efforts, allowing their sales teams and management to focus on their core business activities.


Digital marketing can be a complex and ever-changing field, but with the right strategies and tools, it can be incredibly effective in driving traffic and increasing engagement.

To help you navigate the world of digital marketing, we've compiled a collection of helpful tips and guides in simple infographics, covering everything from social media and email marketing to SEO and PPC.

Whether you're a beginner or an experienced marketer, our infographic has something for everyone.
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Our Blog

Have you seen our blog page? Our blog is dedicated to providing you with the latest news, trends, and insights on various topics related to our industry. From informative how-to guides to thought-provoking opinion pieces, our blog covers a wide range of topics that we believe will be of interest to you.

The benefits of using LinkedIn Ads for B2B marketing
By Talisha Naidoo | |
With its powerful targeting capabilities and professional audience, LinkedIn Ads has become an essential tool for B2B marketers looking to achieve their business goals and drive growth and success. In this blog post, we will explore the benefits of using LinkedIn Ads for B2B marketing, including targeted reach, increased brand awareness, lead generation, improved ROI, cost-effectiveness, and access to a professional audience.
The Importance of Keyword Research in Google Ads
By Talisha Naidoo | |
Hey there! Are you using Google Ads to promote your business? That's fantastic! Google Ads is an amazing tool that can help you reach your target audience and drive more qualified traffic to your website. However, to get the most out of your Google Ads campaigns, it's important to do some keyword research. Don't worry, it's not as complicated as it sounds! Keyword research simply means finding out what terms and phrases your target audience is searching for, so you can use that information to make your campaigns even more effective. By optimizing your campaigns with the right keywords, you'll be able to connect with your audience and achieve better results.
Inbound Marketing: Glossary
By Talisha Naidoo | |
As the world of digital and inbound marketing continues to evolve, so does the language used to describe and discuss it. Understanding the terminology is essential for any marketer looking to stay ahead of the curve and effectively communicate with their colleagues, customers, and vendors.